Strategic Enrolment Management

This book compiles the responses of extensive interviews with Canadian strategic enrollment management (SEM) leaders regarding their thoughts on SEM in Canada. It explores the history of SEM in Canada, reflects on the implementation of SEM practices, discusses key issues related to SEM, and offers insight on the future of SEM in Canada.

SEM Core Concepts is designed to provide busy professionals with an overview of SEM. The guide is organized around the following topics: definitions of SEM and examples of what it is not; the evolution of SEM, including its developmental stages that provided the building blocks for the current best practices of the profession; an overview of the essential SEM concepts; and a planning model and road map for transforming an institution into a SEM organization.

Canada's first book on strategic enrolment management. Strategic Enrolment Intelligence is intended to create conversation around the enrolment issues facing executive leaders on college and university campuses. Our hope is that these conversations will lead to research, planning, action, and evaluation of enrolment efforts linked to institutional goals.

Also available in eBook (JIBC login required)
The Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, and practices that shape postsecondary enrollments. Published with the American Association of Collegiate Registrars and Admissions Officers (AACRAO) with contributions from leading academics, researchers, and practitioners in the field, this volume combines relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide an all-inclusive guide to the complex world of strategic enrollment management (SEM).

Also available in eBook (JIBC login required)
Higher Education on the Brink provides advice on how to structure strategic planning initiatives, including alternative revenue streams, to serve the modern learner. When colleges plan strategically and think differently, they better serve students, support the institution's sustainability, and create an environment in which teams will thrive.

Through the sharing of research and stories from the field, this book is a practical guide for campus leaders to implement and sustain their strategic enrollment management (SEM) plan at their college or university. The book describes how the effective execution of strategies and tactics lead to the achievement of student and institutional vitality and success. Actionable steps to follow within a framework for implementing and sustaining a SEM plan are provided in addition to five unique case studies. Together these cases provide solid examples of successful implementations of sustained SEM efforts.

Postsecondary educational institutions face more uncertainty about student enrollments than at any time in the modern era. Schools can no longer rely on past enrollment patterns to predict their yield of admitted students. SEM planning is a blueprint that has to be continually adjusted to the ever-evolving campuses and world around us. With this in mind, this book makes the case that “community” is a tool that can be used to create connections and build a web of interlocking conditions and supports that encourage both recruitment and retention.

Canadian colleges and universities face distinct challenges in financial environments, demographic shifts, competitive forces, and public policy decisions. SEM in Canada addresses these concerns and tells the Canadian SEM story through the experiences of 30 SEM professionals. This comprehensive guide describes how Canadian colleges and universities are using SEM to improve student and institutional outcomes.